Tuesday, August 25, 2009

Selling women's clothes - writing decent descriptions

Writing a decent description for clothing on eBay is rife with problems. For a start you're rarely selling just one item, so after you've written beautiful descriptions for the first 5 things, it gets very tedious. Also, it's hard to describe some items...just what is that detail at the side...a rouche? A flower? A crinkle? And as for the colour.....aqua? Pale blue? Or just....light turquoise?! It can be an absolute nightmare, but here is my guide to writing decent descriptions for items....I've sold many items of clothing, and always get a great price, even for the plainest beige T-shirt.So....you've picked out your items you no longer need, and you've taken your photographs. Now comes how to describe them! I always use the same formula....here is an example for a size 8 plain white Topshop vest. The item title is: ICE-WHITE Topshop BASIC VEST TOP (8). The use of 'ice-white' stands out better than just 'white' and it will make the viewer subconsciously think 'wow, ice-white, that's REALLY white!'. Also, I always put everything except the brand name in capitals, to stand out in the listings. Using the word 'basic' will get people thinking 'yeah, I really ought to have one of those by now' and the bids will fly! So, for a denim Warehouse mini, the title will be: DENIM Warehouse MINI SKIRT (6). Useful?The description itself of the ICE-WHITE Topshop BASIC VEST TOP (8) is as follows, and is the template for ALL my listings: Simple ice-white size 8 vest from Topshop, 100% cotton. Excellent condition. A must have item this Spring and Summer with anything from boyfriend jeans to skinny jeans to denim minis and shorts. Dress it up or down. Cost

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